A Study on Customers Attitude towards the Core Banking Services offered by Banks in Madurai City

The banking companies under core banking system have introduced many of the services like Real Time Gross Settlement (RTGS), National Electronic Fund Transfer (NEFT), Electronic Clearance Service (ECS), Cheque Transaction, Cheque Collection, Clearing, ATMs, SMS banking, internet banking related to cash payments, transfer of funds, payment to utility bills, dividends and so on. An attitude can be defined as a positive or negative evaluation of people, objects, event, activities, ideas, or just about anything in your environment, but there is debate about precise definitions. The present study focuses on the Customer Attitude towards the Core Banking Services Offered by Banks in Madurai City. The scope of the study extents only to Madurai city limit only. So the respondents were selected from the said limit only. A person made a single transaction with bank is called customer. In this section an attempt has been made to analyse the attitude of customers towards core banking services in relation to personal factors such as age, education, occupation, income, social factor, type of accounts, expenditure, encouragement, awareness about services, savings and status of the family. The banks should also enhance its technological capabilities and continue to implement its core banking solutions plan. This connectivity will help to understand its customers better, manage its customer relationships and allow it to offer a large number of value added products and to sell its products more effectively.

Keywords: Services, satisfaction, accounts, banking and customer.